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What Your Music Profile Should Say About You
By Donna Liguria
 Your
online music profile is the bottom-line essential information on WHO you are as
a band, singer, songwriter and/or musician.
Your profile, as to how it fits in
the big picture at Artistopia, an artist development site for indie and unsigned
artists, is your biography or resume that presents you to the music industry,
other musicians, and your potential fans. |
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That makes it a very important page on
the Internet, right? It needs to be interesting, well-written, informative and
to-the-point, for this is you marketing yourself. When writing this document,
there is much to consider to make it presentable.
Consider these scenarios:
1. An A&R rep is listening to your music on Radio Artistopia and thinks, �who is
that?!� So they click on your name to learn more about you. Your music brought
them to your profile. Will they be impressed by what they read?
2. A label rep is browsing the artist profiles for a band they need for a
certain project, perhaps local to them. Does your profile, gig information, and
band description quickly give them enough details to discover you?
In the Internet world, any webmaster will tell you content is king. |
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Why? Because
it is how online visitors find you. The number one source for driving traffic to
web pages are search engines, and it is content they want and nothing else.
(Content is literally text, characters, paragraphs, sentences � it�s
information.) You can easily improve the traffic to your profile by entering as
much relevant content about yourself as is necessary to describe your music,
history, act, image, and musical goals.
Knowing this and knowing that in this busy-busy click-happy Web world, you have
to have your band description clearly stated at the top of the bio! The rest of
the fill-in details are at the bottom. If you have captured the readers
attention at the top, they will follow through and read more. Otherwise, they
will leave your profile and look for another band that presents themselves
better than you did.
The best place to start is by creating an outline, in Word (or other program).
Know how many total characters you can use in the field you are entering
information in. Use spell-check and save it for later updating. Collect your
thoughts and make notes about your background, your musical history, goals,
accomplishments, band members, who plays which instrument, etc.
* The music business is a BUSINESS so present yourself professionally.
The first paragraph should be an introduction. It is the lead-in to who you are,
what your music specialty is (genre), where in the world you are from, and
perhaps an enthusiastic quote given to you about your music. If you sound like a
certain pro band or artist, what makes you different from them?
* Busy industry people may not finish reading after a few lines if the opener
does not capture them quickly. And you have to live up to the hype you dish out!
The second paragraph could cover what you are currently up to musically. Here
you might mention a new release you are working on, or music projects you are
involved with. What promotional plans do you have to support your current
activities? Mentioning an upcoming tour or gig would be good here.
The third paragraph will include band member information (who plays what) or
brief mention of background experiences, instrumentation, and/or
accomplishments, that accentuates your artistic development. Artistopia offers
locations for detailed information on these entries, so use the available space
to present yourself wisely.
The Mission Statement section will cover your music career goals and is aimed at
the industry professionals that might be searching for your particular talent.
The Influences section will be who your musical influences are, so there is no
need to waste the readers time mentioning them elsewhere.
You have to remember, A&R reps, labels, producers, potential collaborators, are
all very busy people that have heard it all before. Do not waste words but find
a way to stand out from the typical. The music you create may bring them to your
profile after they heard it to learn more about you, so it is up to you to show
them that you are a person that they can work with.
It is absolutely amazing to see artists that don�t take the time to do this. In
countless web travels and thousands of music profiles, you see artist
descriptions from as short as a one-liner like �We want to be heard,� to certain
social site artist descriptions that go for MILES. There is a big difference in
giving the reader vital information that should be included your profile and
info that no one will ever care about that should not.
Therein is the essence of what your music profile should be saying about you.
Artistopia - The Ultimate Artist Development Resource http://www.artistopia.com
is an artist development and community on the web providing indie and unsigned
music artists, songwriters and bands all the tools needed for music business
collaboration and networking.
Article Source:
http://EzineArticles.com/?expert=Donna_Liguria
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